Healthy drinks are in full swing?
Wednesday, December 13, 2017
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US Coca-Cola Decreases Domestic Drinking Juice And Carbonated Drinks Fall Out Of The Swamp
As soon as you pick up the lid of the cans, you will have a feeling of refreshing taste. People around the world could not get out of the charm, and carbonated beverage makers were leading the way with Coca - Cola, a representative of carbonated beverages. But now, in the United States, which is an ambulance market, "junk food" is getting out of the reality. This trend continues in the domestic market.
The solution of Coca Cola is 'milk'
In ten years, Kang San changed. Since the birth of the company in 1886, it has begun to be tagged as 'poor performance' in its brand, which has not come down from the top for more than a century.
Coca-Cola, which ranks first among global brands for 13 consecutive years until 2012, ranks third in the list in 2013 with Apple and Google. Coca-Cola's net profit declined by $ 300 million year-on-year to $ 2.1 billion in the third quarter of last year, down 55 percent from the quarter's net profit in the fourth quarter. World beverage sales volume only grew by 1% each quarter. As a result, Coca - Cola had to close some 2,000 people in order to save money.
Overall, sales of carbonated beverages in the US have also fallen as a result of representative products. Sales of carbonated beverages in the United States dropped by 1.8 percent last year and sales fell 0.6 percent from a year earlier.
The reason why Coca-Cola and other carbon-based companies are being ignored in the US is the health trend. The 'Millionair' generation of the US, which was born in the 1980s, ignores junk foods such as carbonated drinks and fast food, considering health. In the government, carbonic acid is known to be a major cause of obesity, and there are areas where sales restrictions such as sales restrictions are implemented.
In trouble, Coca - Cola released a non - carbonated beverage that reduced the size of its existing cans and PET bottles from 12 - ounce cans to 7.5 - ounce cans, respectively.
Coca - Cola has begun launching its carbonated water 'Seagram' and has recently released milk as its solution. Coca-Cola's fairlife, which is expected to be sluggish from 2012, is a product of Coca-Cola's five-year partnership with milk company 'Select Milk'. It is not just milk, but protein and calcium are 50 percent more premium milk than conventional milk. The price is nearly twice as expensive as regular milk, but Coca-Cola is confident of the milk product and looks to be a sluggish new solution.
Juice is sluggish, now is the soda?
These movements around the world are also influential in Korea. However, there are some differences in that fructose juice first fell into a recession in Korea ahead of carbonated beverages.
In fact, the fruit juice market was a large market of 910 billion won in 2012, and now it has dropped to 850 billion won. It is because of the awareness that you can overeast the party. Recently, consumers are increasingly choosing beverages containing vegetable instead of fruit juice. Fruit juice is also squeezed out of juice instead of regular bottled beverages, and premium products that minimize the destruction of nutrients are also bought 5 to 7 times more expensive. In the industry, the sugar content of fruit juice gradually moves consumers' preferences to bottled water and tea.
Still, it is hard to find a slump in carbonated beverages in Korea. Still, carbonated beverages are growing at a rate of 10%, and a variety of carbonated beverages are being launched in succession.
However, the future of the carbonated beverage market is not very positive. Industry and experts are still looking into the market with a view that the carbonated beverage market is in crisis and that there will be fewer consumers looking for carbonated drinks in the future. Well-being, health trends, and the trend is now a healthy drink, tea, vitamin drinks and beverages that contain ingredients that are beneficial to the body. It is also a problem that the percentage of people who like carbonated drinks in their 10s and 20s is decreasing.
In fact, Coca-Cola and Cida, which account for 60-70% of the carbonated beverage market, are actually falling. According to Lotte Mart, Cida has been showing negative growth since 2012, and Coke's double-digit growth rate each time was negative in 2013, which was a single digit last year. E-Mart's total sales growth of carbonated drinks last year was only 3.4%.
In the case of LG Household & Health Care, which acquired Coca-Cola beverages in Korea, most of the industry is believed to be filling up the beverage business with earnings earned from cosmetics. Last year, cosmetics saw its operating profit reach 511 billion won, but Coca-Cola's beverage sales, which account for nearly 70% of sales, declined 0.3%, while growth did not. LG H & H officials said that the beverage division's profit decline was larger than expected in the second quarter of last year.
From 2012, the vice chairman of LG Household and Health Care said, "We will make the refreshing business a future growth engine," but the focus was not on carbonated beverages but on health functional beverages. Already, carbonated beverages have become a headache for LG H & H, and LG H & H is focusing on health-functional beverages, including the acquisition of Young Jin's Drinks business.
Bottled water and 'negative drinks' lead the market
There is a market that is emerging if carbon dioxide is lost. It is a bottled water market including carbonated water and a health functional beverage market. Despite the long-term recession, the only bottlenecks in the beverage industry are the bottled water and carbonated water markets. Both are growing rapidly in the diet, skin care and wellness trends and are continuing double-digit growth.
There are currently about 50 bottled water brands sold. Even in the case of marketable devices known from the industry, bottled water recorded 393.3 billion won in 2010, doubling in 2013 to 600 billion won, and carbonated water also four times the growth rate from 11 billion won in 2010 to 40 billion won . In particular, at large marts, bottled water has accounted for more than 20% of the market, pushing carbonated beverages and juice into the top spot in the beverage market.
Health drinks have been attracting attention from the past, but trends have changed in the past. Until now, if you were to add good food such as red ginseng and soybeans, the 'minus beverage', which subtracts or reduces harmful additives such as sugar and fat, has become popular.
Sparkling water is also popular with bottled water. There is no sugar and no calorie, so demand is increasing significantly with women consumers. Lotte Chilsung beverage 'Trevie', a product that comes from carbonated water, has been attracting attention in the beverage market with its growth rate of 568% last year. In the future, eating habits will be westernized, and foreign cultures eating carbonated water instead of living water will be expected to reach Korea, and the future of carbonated water is more optimistic.
Recently, low-fat milk has been launched in the market for milk, which is a health drink. Fat is reduced and the original influences of milk can be ingested as is. In particular, dairy dairy products are made from 0% milk, which is fat free, and 1% and 2%, respectively. "We do not have an explosive response yet, but we have released it because of this demand, and we expect the demand to continue to increase in the future," the official said. Soy milk has been released as 100% soy-free soy milk. There are no sugars such as purified water, salt, sugar, fructose, and syrup. Yakult's 'Seven Honey' has also been reported to have increased by 40% in four months since its launch in August last year. This product added domestic honey and natural sweeteners to reduce sugar content by 25% compared to conventional products.
As soon as you pick up the lid of the cans, you will have a feeling of refreshing taste. People around the world could not get out of the charm, and carbonated beverage makers were leading the way with Coca - Cola, a representative of carbonated beverages. But now, in the United States, which is an ambulance market, "junk food" is getting out of the reality. This trend continues in the domestic market.
In ten years, Kang San changed. Since the birth of the company in 1886, it has begun to be tagged as 'poor performance' in its brand, which has not come down from the top for more than a century.
Coca-Cola, which ranks first among global brands for 13 consecutive years until 2012, ranks third in the list in 2013 with Apple and Google. Coca-Cola's net profit declined by $ 300 million year-on-year to $ 2.1 billion in the third quarter of last year, down 55 percent from the quarter's net profit in the fourth quarter. World beverage sales volume only grew by 1% each quarter. As a result, Coca - Cola had to close some 2,000 people in order to save money.
Overall, sales of carbonated beverages in the US have also fallen as a result of representative products. Sales of carbonated beverages in the United States dropped by 1.8 percent last year and sales fell 0.6 percent from a year earlier.
The reason why Coca-Cola and other carbon-based companies are being ignored in the US is the health trend. The 'Millionair' generation of the US, which was born in the 1980s, ignores junk foods such as carbonated drinks and fast food, considering health. In the government, carbonic acid is known to be a major cause of obesity, and there are areas where sales restrictions such as sales restrictions are implemented.
In trouble, Coca - Cola released a non - carbonated beverage that reduced the size of its existing cans and PET bottles from 12 - ounce cans to 7.5 - ounce cans, respectively.
Coca - Cola has begun launching its carbonated water 'Seagram' and has recently released milk as its solution. Coca-Cola's fairlife, which is expected to be sluggish from 2012, is a product of Coca-Cola's five-year partnership with milk company 'Select Milk'. It is not just milk, but protein and calcium are 50 percent more premium milk than conventional milk. The price is nearly twice as expensive as regular milk, but Coca-Cola is confident of the milk product and looks to be a sluggish new solution.
Juice is sluggish, now is the soda?
These movements around the world are also influential in Korea. However, there are some differences in that fructose juice first fell into a recession in Korea ahead of carbonated beverages.
In fact, the fruit juice market was a large market of 910 billion won in 2012, and now it has dropped to 850 billion won. It is because of the awareness that you can overeast the party. Recently, consumers are increasingly choosing beverages containing vegetable instead of fruit juice. Fruit juice is also squeezed out of juice instead of regular bottled beverages, and premium products that minimize the destruction of nutrients are also bought 5 to 7 times more expensive. In the industry, the sugar content of fruit juice gradually moves consumers' preferences to bottled water and tea.
Still, it is hard to find a slump in carbonated beverages in Korea. Still, carbonated beverages are growing at a rate of 10%, and a variety of carbonated beverages are being launched in succession.
However, the future of the carbonated beverage market is not very positive. Industry and experts are still looking into the market with a view that the carbonated beverage market is in crisis and that there will be fewer consumers looking for carbonated drinks in the future. Well-being, health trends, and the trend is now a healthy drink, tea, vitamin drinks and beverages that contain ingredients that are beneficial to the body. It is also a problem that the percentage of people who like carbonated drinks in their 10s and 20s is decreasing.
In fact, Coca-Cola and Cida, which account for 60-70% of the carbonated beverage market, are actually falling. According to Lotte Mart, Cida has been showing negative growth since 2012, and Coke's double-digit growth rate each time was negative in 2013, which was a single digit last year. E-Mart's total sales growth of carbonated drinks last year was only 3.4%.
In the case of LG Household & Health Care, which acquired Coca-Cola beverages in Korea, most of the industry is believed to be filling up the beverage business with earnings earned from cosmetics. Last year, cosmetics saw its operating profit reach 511 billion won, but Coca-Cola's beverage sales, which account for nearly 70% of sales, declined 0.3%, while growth did not. LG H & H officials said that the beverage division's profit decline was larger than expected in the second quarter of last year.
From 2012, the vice chairman of LG Household and Health Care said, "We will make the refreshing business a future growth engine," but the focus was not on carbonated beverages but on health functional beverages. Already, carbonated beverages have become a headache for LG H & H, and LG H & H is focusing on health-functional beverages, including the acquisition of Young Jin's Drinks business.
Bottled water and 'negative drinks' lead the market
There is a market that is emerging if carbon dioxide is lost. It is a bottled water market including carbonated water and a health functional beverage market. Despite the long-term recession, the only bottlenecks in the beverage industry are the bottled water and carbonated water markets. Both are growing rapidly in the diet, skin care and wellness trends and are continuing double-digit growth.
There are currently about 50 bottled water brands sold. Even in the case of marketable devices known from the industry, bottled water recorded 393.3 billion won in 2010, doubling in 2013 to 600 billion won, and carbonated water also four times the growth rate from 11 billion won in 2010 to 40 billion won . In particular, at large marts, bottled water has accounted for more than 20% of the market, pushing carbonated beverages and juice into the top spot in the beverage market.
Health drinks have been attracting attention from the past, but trends have changed in the past. Until now, if you were to add good food such as red ginseng and soybeans, the 'minus beverage', which subtracts or reduces harmful additives such as sugar and fat, has become popular.
Sparkling water is also popular with bottled water. There is no sugar and no calorie, so demand is increasing significantly with women consumers. Lotte Chilsung beverage 'Trevie', a product that comes from carbonated water, has been attracting attention in the beverage market with its growth rate of 568% last year. In the future, eating habits will be westernized, and foreign cultures eating carbonated water instead of living water will be expected to reach Korea, and the future of carbonated water is more optimistic.
Recently, low-fat milk has been launched in the market for milk, which is a health drink. Fat is reduced and the original influences of milk can be ingested as is. In particular, dairy dairy products are made from 0% milk, which is fat free, and 1% and 2%, respectively. "We do not have an explosive response yet, but we have released it because of this demand, and we expect the demand to continue to increase in the future," the official said. Soy milk has been released as 100% soy-free soy milk. There are no sugars such as purified water, salt, sugar, fructose, and syrup. Yakult's 'Seven Honey' has also been reported to have increased by 40% in four months since its launch in August last year. This product added domestic honey and natural sweeteners to reduce sugar content by 25% compared to conventional products.
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